Popworks - Senior Brand Manager

Auto req ID: 278785BR Job Description PepsiCo is one of the world's leading food and beverage companies serving more than 200 countries and territories around the world and with over 22 global megabrands, we have a well-earned reputation for brand marketing expertise. Every day millions of people in the UK enjoy our oats, snacks and beverages. The 4,500 strong team behind these household names is spread across our 10 UK sites. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com. We are looking for a talented, entrepreneurial brand manager to help us bring our growth ambition to life. Working in a small, agile team with end-to-end responsibility for the UK&I, you’ll have the chance to put your stamp on the marketing and growth plans for the brand’s expansion. This is a 12 month role. This is a full-time role, but we are open to discuss your flexible working needs so please speak to us during the recruitment process to discuss what this could look like for you. What you will get up to: • Lead the execution of the brand expansion plans and activations; working with agency partners, perfect execution, total comms planning & shopper teams to bring the brand plans to life (including media, shopper, brand partnerships) • Work with the Marketing Director on the development of brand comms and campaign ideas, leading translation of ideas across channels & asset optimisation. • Manage Innovation process Gate 0 – Gate 5 (i.e. working with cross-functional teams to scope out innovation through to commercial attractiveness and market launch + performance tracking) for commercial Innovation projects Qualifications/Requirements What we are looking for: • Strong brand management experience – with proven experience in developing strategies, aligning senior stakeholders, driving the brand agenda, project management, delivering successful communication programs, innovation launches and brand activations. • Media & Digital savviness – you have a clear understanding of how brands grow in a modern marketing world • Insight & Analytical skills – You’re confident with data and financials and can translate those into actionable brand recommendations • Lead monthly performance analysis & reporting inc. NPD tracking, and work closely with sales / perfect execution / perfect store to translate insights into action. • Lead creation of retailer selling stories, sales conference decks, and internal brand launchesRelocation Eligible: Not Eligible for Relocation Job Type: Regular We are an equal opportunity employer and comply with the Equality Act 2010, we value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or maternity, marital/civil partnerships, religion or belief, sex or sexual orientation, gender or gender reassignment, disability or race including; colour, nationality, ethnic or national origin.