Global Lead Sales Content Management

Global Lead Sales Content Management Role Purpose The Global Lead, Sales Content Management will serve as Wipro’s ‘Rosetta Stone’ between the offering leaders responsible for defining the GTM strategy for specific offerings, the creative/marketing resources or agencies that will produce the materials and the sales organization at large. This role will spearhead the company’s efforts to provide our sales force with content at the right time, with the right context and depth. This role will drive improvement efforts, continuously, to improve the end-user experience and work with our IT partners on the most proper use of technology. Roles & Responsibilities Engaging with the business units and other leaders to maintain a holistic understanding of the offering portfolio and understand strategic priorities Maintaining a deep understanding of the current sales environment and client challenges to support a clear view of Wipro’s positioning in the market Driving stakeholders to agree on compelling, differentiated points of view and clear strategic messaging for their areas through the production of ‘top-line’ sales enablement messaging Collaborating with the Marketing team on wider campaigns and market launches to create consistency across sales and marketing activity Managing a portfolio of sales toolkits and other sales enablement materials for salespeople to use with buyers for all stages of the buying journey Reviewing sales outcomes and analytics to iterate and optimize the strategy for creating sales enablement materials Lead a cross functional team through producing, editing, publishing and ongoing content management for sales team usage Review pieces of content to see if it is antiquated / needs modernization; ask questions like - What’s the next best format we should be using? Serve as the Business Owner on the Content Management platform-of-choice Desired capabilities/ skillsets: A Product Marketer or Content Marketer with deep experience of directly managing internal content teams and agencies in the creation of B2B technology industry sales materials (e.g., run content management platform, producing, editing, analysing user community, publishing process) Strong knowledge of the sales organization and experience of serving salespeople across the pursuit cycle, experience / knowledge of an enterprise sales process Experience of managing a broad portfolio of B2B marketing content across different sectors and product areas A good understanding of the role partnerships and partner ecosystems play in the GTM landscape Ability to interact and provide insight to other cross functional leads (e.g., sales training, sales enablement, sales process improvement, etc.)