Manager, Digital Marketing

Overview Manage, design and execute digital marketing channel optimization for a Fortune 200 Company that has some of the most iconic brands! Have 7+ years of digital marketing experience? Have a demonstrated ability to learn on the job, and are comfortable working in an agile, white-space environment? If so, we want to speak with you! We are currently seeking a Manager, Digital Marketing to join the Digital Marketing Services team in Richmond, VA. What you will be doing: Consult with Brand Management and Digital Marketing Services teams to understand current and future business needs related to digital marketing channels to meet operating company and enterprise goals. Analyze existing digital marketing channels and capabilities to identify areas of opportunity, or to activate upon specific business initiatives. Manage initiation and evolution of digital marketing work streams, primarily focused on cross channel communication channels and new marketing channels and technologies based on business needs. Lead and execute cross-functional digital marketing initiatives (may include pilots or broader executions, or improvements of existing products and platforms), inclusive of working with legal, finance, procurement, and IS partners to secure resources and alignment. Synthesize and incorporate business objectives and consumer insights to inform lead development of key business insights to help inform operating company marketing and ATC 21+ name generation strategies. Support the assessment of marketing channel capabilities and techniques to identify areas of opportunity, or to activate upon specific business initiatives. Ensure potential ideas can be implemented in compliance with our current marketing practices. We want you to have: A Bachelor’s Degree in marketing or relevant field 7+ years of relevant professional experience. Digital marketing, advertising agency, and/or e-commerce experience is preferred Passion to learn with a demonstrated ability to learn and apply new concepts through on the job training and coaching Strong analytic and critical thinking skills; ability to apply data analytics to problem solving and to help form focused initiatives and work plans Proven ability to work autonomously and collaborate optimally across functions, inclusive of strong communication skills (written and oral) Strong sense of urgency, and able to work in an evolving and changing