Digital Media Manager

Company Overview Whether you are experienced in the green industry, a professional looking for a career change, or a new graduate or veteran transitioning into the workforce, we are confident you will find opportunity and reward with SiteOne. SiteOne Landscape Supply is the largest and only national wholesale distributor of landscaping products in the United States and Canada. With over 500 branches across the U.S. and Canada, we offer a comprehensive selection of products including: irrigation supplies, fertilizer and control products, nursery goods, hardscapes, landscape lighting, drainage and erosion control products, tools, and other landscaping accessories and supplies. Come grow with our associates who are customer obsessed, always safe, continuously improving, and having fun! Position Overview This role leads both media and digital marketing strategy for SiteOne. Manages and oversees all aspects of a digital marketing campaigns for SiteOne initiatives including primary agency liaison for digital campaigns, media planning and approvals, monitoring and measuring the performance analytics and serving as the primary liaison internally for e-commerce integrations. Primary marketing liaison for all landing page experiences driven by digital media Primary marketing contact for all business management solution platform integrations and partners Review all proposed media recommendations proposed by our media agency to determine if they best meet the criteria of our campaigns Partner with content marketing, owned media channels and ecommerce to determine most relevant digital experiences from paid media Oversee digital integration between Datorama and Adobe Analytics, ensure data mapping is correct Derive correlations between landing experience KPIs and possible updates to digital marketing campaigns Lead bi-weekly internal touch base with our ecommerce analytics partners and monthly KPI reviews with our Media agency Deliver quarterly reports with digital insights and KPI reporting Partner with content team and ecommerce team on Search Engine Optimization for content and campaigns and deliver recommendations to increase SEO ranking Make platform recommendations on content/messaging to increase engagement with digital creative Maintain brand consistency across platforms Ensure all key stakeholders have successfully aligned on media recommendations, campaign creative and messaging by platform to hit in-market media deadlines Monitor and evaluate media campaigns for effectiveness, proposing opportunities for updates to messaging and/or optimizations to increase engagement and conversion Appropriately manage, forecast, and monitor the media budget Partnering with marketing analytics to provide clear detail around KPI/online sales as a part of overall product marketing campaigns and marketing initiatives Skills We Are Seeking Bachelor’s degree in marketing or related field required Five or more years of experience in digital marketing and media Understands website metrics and best practices Experience with search engine optimization, full funnel media planning and execution Familiarity with ad serving tools and platforms Able to work with colleagues at all levels to develop marketing goals and evaluate results Good at problem-solving and communication Demonstratable experience of building effective media campaigns Experience managing a media budget including forecasting, reconciling, and truing up budget dollars Preferred Experience: Certificates in fields related to digital marketing and website development/optimization Adobe Analytics and/or Datorama experience/certification is a plus Familiarity with data visualization tools Perks: Medical, Dental and Vision plans Paid Time Off, Paid Holidays Competitive Compensation 401k with company match Company paid life insurance, Short Term Disability and Long-Term Disability Insurance Product Discounts Tuition Reimbursement Opportunity for Advancement THE INFORMATION CONTAINED HEREIN IS NOT INTENDED TO BE AN EXHAUSTIVE LIST OF ALL RESPONSIBILITIES, DUTIES AND QUALIFICATIONS REQUIRED OF INDIVIDUALS PERFORMING THE JOB. THE QUALIFICATIONS DETAILED IN THIS JOB DESCRIPTION ARE NOT CONSIDERED THE MINIMUM REQUIREMENTS NECESSARY TO PERFORM THE JOB, BUT RATHER AS GUIDELINES. THEY MAY VARY FROM POSITION TO POSITION.