Marketing Promotions Manager

Auto req ID: 280577BR Job Description Are you looking for a challenging opportunity in an organization with a dynamic, innovative and diverse environment? if so, your future is at PepsiCo. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes LAY’S ®, DORITOS ®, CHEETOS ®, GATORADE ®, PEPSI ®, QUAKER ® and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be you. Learn more about our culture and life at PepsiCo: https://stories.pepsicojobs.com/ Currently we are looking for our next: Marketing Promotions Manager Which is the main objective of this role? The Marketing Promotions Manager has the main objective to collaborate with the Consumer Engagement strategy, in a short and long term perspective, co-creating and leading strong marketing programs that offer added value through meaningful experiences. This role is intended to be looking forward into new ways of connecting with Gen Z, mainly, increasing brand love, frequency, data collection and loyalty in our JOY APP by PepsiCo. This position will be responsible of the planning and commercial execution of certain Marketing Promotion programs for Savory and Biscuits BUs within a Consumer Engagement calendar, being accountable of the financial and media (off/online) performance and KPIs. Advertising & Marketing budget management is also included, in order to deliver the volume and profit goals, ensuring the promotion plan. In terms of content creation, the Marketing Promotions manager is responsible to work closely with the BU Brand Managers to understand their positioning and strategy, and then lead the creative process from the brief creation and agencies relationships to deliver winner big ideas, sometimes in co-creation with strategic partners or finding new collaborations. The commercial execution with an omnichannel mindset is key to reach our business goals, being capable to understand our retail clients strategy and connection plans. What will you be doing? 1. Collaboration in the Content Promotions strategy (AOP 2023) connected to the Consumer Engagement vision. 2. Lead the Content Promotion programs according to the operational calendar: timeline and development. 3. Deliver the Business Case for each Content Promotion program, setting the financial KPIs. 4. Generate the Post Mortem for each initiative, pointing out the learnings and best practices for improvement and including KPIs such as volume growth, frequency, market penetration, participation index, etc. 5. Connect with the JOY APP team in order to continue fueling the acquisition and retention strategies, while continue pushing to develop new capabilities in order to increase consumer engagement and participation. 6. Deep relationship with the Commercial Teams (DX, Commercial Drive, Merchandising, Sales Force) to assure the content promotion programs execution. 7. Creative Brief (TCP) elaboration, leading the agencies process in order to generate winner big-ideas and collaborating the Production team in order to generate Best-in-Class content. 8. Collaborate with the Media team to deliver the flow, assuring the optimal investment allocation in the digital platforms that builds awareness and conversion in an agile period of time, to assure frequency. 9. Advertising & Media budget management, being capable to assign the optimal investment and delivering productivity throughout the year. 10. Build strong relationships with our current strategic entertainment partners and look for new collaborations that increase love for our brands and value for our consumers. Also, connect with extended teams, partnering with them in order to continue innovating in new ways of promotions and consumer engagement programs. Qualifications/Requirements Who are we looking for? 1. Graduate of: Industrial Engineering, Marketing, Business Administration or similar 2. Marketing experience (4-5 yrs): Brand Manager, Digital Marketing, Content creation, Mkt Partnerships 3. English (90%): Fluent 4. Problem solver and solid decision maker based on data 5. Business objectives oriented 6. Digital marketing understanding 7. Effective business presentations with clear communication skills 8. Financial & analytic skills: Complete understanding of the P&L 9. Proactive & organized 10. Inspirational leader & team worker 11. Ability to influence and lead multi-functional teams, setting the agenda 12. Adaptability to new changes (internal or regulatory context), re-prioritize 13. Be consumer centric, data driven to reach performance objectives 14. Agile methodologies in ways of working (SCRUM, others) 15. Intellectual curious and pragmatic, constantly looking for innovation 16. Digital capabilities with knowledge in Apps management 17. Critical path for detection and risk mitigation 18. Win-win negotiation and service skills 19. Prior managing marketing teams 20. Having collaborated with multi-cultural teams, for example in LATAM region What can you expect from us? Competitive compensation A flexible work environment that promotes a healthy balance between personal and professional life A dynamic and inclusive culture A supportive team that will foster your professional growth and development Opportunity to work with relevant projects worldwide Opportunity to give back to the community with our volunteer programs We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization. Thank you so much for your interest in PepsiCo! Relocation Eligible: Not Applicable Job Type: Regular