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<div class="mds-edited-text mds-font-body-copy-bulk"><p><b><b>Global Account Based Experience Manager</b></b></p><p></p><p><b><b>The Team:</b></b></p><p>The Marketing &amp; Sales Innovation team drives tailored marketing into our top accounts, using them as a testing ground for innovative initiatives, new technologies and adoption/ coaching activities, before rolling them out as standard. </p><p></p><p><b><b>The Role:</b></b></p><p>This role will support the development of an ABX program, working with the global client partner on priority accounts to deliver tailored marketing experiences to drive revenue. It will support the incubation and testing of new ideas around the marketing experience.</p><p></p><p><b><b>Key Responsibilities:</b></b></p><ul><li><p>Delivering and maturing a successful ABX programme in a B2B environment; </p></li><li><p>Partnering with global account teams to mature their approach to account management and tailored marketing to develop client relationships, build pipeline and drive account growth;</p></li><li><p>Creating campaign plans and the development of assets and customer journeys for activation across the full marketing funnel leveraging MarTech;</p></li><li><p>Developing channel strategies and marketing tactics across a wide variety of functional areas of the marketing mix including brand, digital and social marketing, collateral, thought leadership, sales tools and events;</p></li><li><p>Translating business strategies into marketing strategies and supporting the development of data-driven integrated omni-channel account based marketing strategies; </p></li><li><p>Understanding marketing trends and channels that grow revenue faster, improve customer loyalty and drive demand and brand equity. Understanding modern marketing and sales capabilities including marketing automation principles and content marketing, in either B2B or B2C environments;</p></li><li><p>Leveraging marketing automation systems to bring personalization to marketing activities preferably with Salesforce Marketing Cloud.</p></li></ul><p></p><p><b><b>Skills &amp; Experience:</b></b></p><ul><li><p>Navigating complex situations and where necessary, conducting difficult conversations with senior leaders to jointly arrive at the right outcomes; </p></li><li><p>Leveraging data to inform marketing strategy, evaluate the impact of marketing activities and influence the focus and direction of future marketing campaign strategies;</p></li><li><p>Managing multiple marketing campaigns and teams simultaneously, balancing competing priorities and demonstrating flexibility to adapt to changing priorities.</p></li></ul><p></p><br /><p><strong>Not the role for you?</strong><br />Did you know PwC offer <a href="http://pwctrk.co.uk/tp/rj6_YRe1p-J.K" rel="no-follow">flexible contract</a> arrangements as well as <a href="http://pwctrk.co.uk/tp/rj6_uo6An.J.K" rel="no-follow">contingent work</a> (ie temporary or day rate contracting)?<br /><br /><strong>The skills we look for in future employees</strong><br />All our people need to demonstrate the skills and behaviours that support us in delivering our business strategy. This is important to the work we do for our business, and our clients. These skills and behaviours make up our global leadership framework, &lsquo;The PwC Professional&rsquo; and are made up of five core attributes; whole leadership, technical capabilities, business acumen, global acumen and relationships.</p>Learn more here: <a href="https://www.pwc.com/uk/careers/experienced/apply" rel="no-follow">www.pwc.com/uk/careers/experienced/apply</a><br /><br /><p><strong>The Deal</strong><br />We want all of our people to feel empowered to be the best that they can be, which is why we have &lsquo;The Deal&rsquo;.</p><p>Find out more about our firmwide Employee Value Proposition: <a href="https://www.pwc.co.uk/careers/about-us/the-new-deal.html" rel="no-follow">https://www.pwc.co.uk/careers/about-us/the-new-deal.html</a><br /><br /><strong>Diversity</strong><br />Valuing Difference. Driving Inclusion.</p><p>We work in a changing world which offers great opportunities for people with diverse backgrounds and experiences. We seek to attract and employ the best people from the widest talent pool because creating value through diversity is what makes us strong as a business, enabling us to solve important problems and deliver value to our clients. We encourage an inclusive culture where people can be themselves, are valued for their strengths and are empowered to be the best they can be. As an organisation with an increasingly agile workforce, we also support different ways of working offering flexible working arrangements. Learn more here about our work to support an inclusive culture.</p><p><a href="https://www.pwc.com/uk/diversity" rel="no-follow">www.pwc.com/uk/diversity</a></p><img src="https://www.applytracking.com/tp/rj6-wHIH5-J-K" rel="no-follow" />