Marketing Analytics Lead

ZS is a professional services firm that works side by side with companies to help develop and deliver products that drive customer value and company results. From R&D to portfolio strategy, customer insights, marketing and sales strategy, operations and technology, we leverage our deep industry expertise and leading-edge analytics to create solutions that work in the real world. Our most valuable asset is our people—a fact that’s reflected in our values-driven organization in which new perspectives are integral and new ideas are celebrated. ZSers are passionately committed to helping companies and their customers thrive in industries ranging from healthcare and life sciences, to high-tech, financial services, travel and transportation, and beyond. ZS’s India Capability & Expertise Center (CEC) houses more than 60% of ZS people across three offices in New Delhi, Pune and Bengaluru. Our teams work with colleagues across North America, Europe and East Asia to create and deliver real world solutions to the clients who drive our business. The CEC maintains standards of analytical, operational and technological excellence across our capability groups. Together, our collective knowledge enables each ZS team to deliver superior results to our clients. The Marketing & Communications team helps build the ZS brand, champion thought leadership, support business development and inform, engage, inspire and empower our past, present and future ZS people. We seek a Marketing Analytics Lead to join our team in New Delhi, India. You will thrive in the role if you can combine analytical and data modeling skills with the ability and logic to pull together clear and compelling business stories and recommendations based on that data. You understand business models, marketing principles, customer lifecycle management and have hands on experience in marketing analytics tools. You enjoy building insights from data from multiple channels (web, social, email, events, etc.) for marketing and business leaders. Reporting to the Digital Website Manager, the ideal profile is strategically minded, highly analytical, enjoys working with numbers and is proficient with digital marketing concepts and fundamentals. Responsibilities: Generate meaningful insights & be a data storyteller for multiple business area/ practices. Be a subject matter expert (SME)/ functional consultant on web analytics. Support marketing team by understand their business reporting requirements and help in defining measurable KPIs and dashboards for different stakeholders Connect multiple data sources (online and offline) to create meaningful insights, build dashboards and reports to help marketing team members measure the ongoing effectiveness of campaigns Help digital marketing team to streamline ad spend and improve media strategies using data uncovered in regular dashboards and ad hoc reporting Build dashboards for marketing leaders demonstrating the health of the business Proactively measure, review and share actionable data trends with respective stakeholders Manage associated underlying technologies which enable analytics for the marketing function Identify and evaluate different technology solution (such as CDPs, DMPs based on AI, machine learning etc.) and their fitment with ZS digital reporting landscape. Proactively identifies data management issues and recommends resolutions, working closely with key stakeholders to offer alternatives and enhancements Coordinate with cross-functional teams including digital marketing/website operations /SEO/ CRM to drive improved error-free and consistent reporting Qualifications: 6+ Years of relevant experience in business analysis/ marketing analysis in a large B2B firm Rich experience in web analytical tool (Google Analytics/Adobe Analytics) & marketing technologies such as Marketo, Demandbase, Salesforce etc. Experience conducting quantitative analysis, manipulating structured and unstructured data sources for analysis Good understanding of the digital marketing ecosystem and overall marketing discipline A strong passion for numbers and statistics Ability to effectively communicate data story across different organization levels Experience in Web/Click Stream Data Analysis/ Heat Map Analysis is preferred. Innovative and creative, with a logical and methodical approach to problem solving Knowledge of Google Tag manager / Adobe’s Dynamic Tag Manager Basic to intermediate level understanding of HTML, CSS, JavaScript will be an added advantage Social media analytics and implementation knowledge would be an added advantage. Basic to intermediate level of understanding of CMS Tools such as Adobe Experience Manager, Sitecore, Hubspot, Drupal etc. Relentless customer focus and obsession Service orientation and skill in managing stakeholder expectations Obsessive attention to detail Strong written and verbal communication skills ZS is a global consulting firm. Fluency in English is required; additional fluency in at least one European or Asian language is desirable. Candidates must possess work authorization for their intended country of employment. An on-line application, including a full set of transcripts (official or unofficial), is required to be considered. ZS offers a competitive compensation package with salary and bonus incentives, plus an attractive benefits package. NO AGENCY CALLS, PLEASE.