Marketing Specialist- Financial Services

Overview At KPMG, you’ll join a team of diverse and dedicated problem solvers, connected by a common cause: turning insight into opportunity for clients and communities around the world. The opportunity: As part of KPMG’s National Marketing and Communications team, the Marketing Specialist, Financial Services, is a collaborative professional who will work with a dynamic marketing team to drive growth and opportunities for our Financial Services practice. You will provide support in the areas of content marketing, internal and external communications, digital marketing (web and social media), event marketing (virtual and in-person), market research, email marketing, sponsorships, CRM, program administration and other market-positioning activities. This is an excellent opportunity for a strong, tactical, self-starter who is interested in further developing their strategic marketing skillset and thrives in a fast-paced environment and supporting one of KPMG’s largest industry groups. What you will do Be a key player in the execution of the National Financial Services marketing plan Coordinate the rollout of high-profile Financial Services campaigns and programs, as well as manage ad-hoc internal and external marketing requests Maintain a focus on marketing projects, identify and provide recommendations for improved efficiency Assist in the production of collateral, thought leadership, emails, web content and social media campaigns with internal and external agencies Collaborate with our in-house digital marketing team on website maintenance, drive social media content and aspects of our marketing campaigns and programs Collaborate with services, industries, geographies and global counterparts in the development and execution of integrated marketing and communications programs Create, develop and manage content for our external website as well as our internal portals and communication channels Support specific events, including event management logistics – critical path development, invitation development and distribution, registration management, list management/creation, distribution of follow-up reports, day-of execution and other related support as needed Liaise with external vendors with respect to our national strategic partnership commitments and sponsorships Research, coordinate and gather information necessary to develop presentations, fact sheets and other marketing collateral, as required Actively advance collaboration across service lines, industries and regions to share and leverage best practices and enhance overall marketing efficiencies Maintain client lists in KPMG’s CRM database and execute external communications through lead generation tools, such as ExactTarget and Cvent Measure the success of marketing campaigns and activities against pre-determined ROI objectives What you bring to the role 2 to 3 years of experience in marketing or communications in a national or global organization Diploma or undergraduate degree, preferably in a marketing/communications Strong digital marketing and social media expertise demonstrated in a professional environment Experience coordinating in-person and virtual events Exceptional written and verbal communication and organizational skills Confidence to provide information, support and recommendations to senior management Superior project management skills, with a positive, solution-oriented approach Ability to manage multiple projects in a fast-paced, deadline-driven environment Experience in financial services industry would be considered an asset This is a remote/hybrid position.
li-remote Keys to your success: KPMG individuals Deliver Impact | Seek Growth | Inspire Trust and understand that a diverse workforce enables us to deepen relationships and strengthen our business. Providing you with the support you need to be at your best For more information about KPMG in Canada’s Benefits and well-being, click here. Our Values, The KPMG Way Integrity, we do what is right | Excellence, we never stop learning and improving | Courage, we think and act boldly | Together, we respect each other and draw strength from our differences | For Better, we do what matters KPMG in Canada is a proud equal opportunities employer and we are committed to creating a respectful, inclusive and barrier-free workplace that allows all of our people to reach their full potential. A diverse workforce is key to our success and we believe in bringing your whole self to work. We welcome all qualified candidates to apply and hope you will choose KPMG in Canada as your employer of choice. For more information about Inclusion, Diversity & Equity in Recruitment, please click here. For general recruitment-related inquiries, please contact the HR Delivery Centre at [email protected]. If you have a question about accessible employment at KPMG, or to begin a confidential conversation about your individual accessibility or accommodation needs through the recruitment process, we encourage you to contact us at [email protected] or phone: 416-777-8002 or toll free 1-888-466-4778.