Manager Franchise Commercial EMEA

Posting Date Jul 14, 2022 Job Number 22099811 Job Category Owner Services Location Netherlands GSO, Keplerstraat 34, Badhoevedorp, Noord-Holland, Netherlands VIEW ON MAP Brand Corporate Schedule Full-Time Relocation? N Position Type Management Located Remotely? N Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. We believe a great career is a journey of discovery and exploration. So, we ask, where will your journey take you? POSITION SUMMARY The Commercial Manager, Franchise EMEA will report directly to the Senior Manager, Franchise Commercial – EMEA. The position is a key member of the EMEA Franchise Commercial Services team, providing strategic account management to a portfolio of franchisees and hotel management companies from the EMEA Marriott estate of franchised hotels. Key areas of accountability include, but are not limited to: Effective account management of a portfolio of franchise hotels in EMEA focusing on driving fees, driving performance, and ensuring the franchisees are connected and utilising all MI platforms, tools, and resources Assisting Franchise properties in activating sales and marketing plans and supporting hotel performance with a mindset towards portfolio scalability Ensure that newly opened properties and/or newly appointed on-property associates are immersed in Marriott’s commercial processes and procedures in a timely manner Complete projects and scopes of work as assigned to meet the ever-changing needs of the Commercial business Supporting the Senior Manager, Franchise Commercial in market by focusing on collaboration and partnership with Consumer Operations disciplines. Seeking out market trends and insights. Liaising with Franchise operators as appropriate to drive performance and provide support Maintain internal and external stakeholder relationships SCOPEE The growth of the portfolio of Franchise hotels in EMEA has increased significantly starting with 55 Hotels in 2015 to a forecasted 575 by 2022 year end. Operating under a range of different brands, generating combined annual sales of over $2billion. This position is a member of the EMEA Franchise Support Organization tasked with ensuring sales revenues and fees continue to grow across all brands, segments, and markets. Location requirements: London (Flexible) Language Requirements: High proficiency (speaking, reading and writing) in English is required. Travel Requirements: There is a 60% business travel requirement (ad hoc) EXPECTED CONTRIBUTIONS Activation of Relevant Marriott International Sales, Marketing, Distribution & Revenue Management Channels Serve as a point of contact for the Franchisee properties for all Sales/marketing, distribution, and revenue management support areas Ensure hotels understand all the available MI channels, as well as provide the level of support provided for within the contractual agreement. The Commercial Manager, Franchise EMEA will support ramp up of new hotels and represent the brand at internal and external customer events as appropriate. The Commercial Manager will also work with National and Global Sales Organisations across continents, Digital Field Marketing and PR COE’s as appropriate. Providing Connectivity to the Market and Corporate Sales & Marketing Efforts Establish strong working relationships with Marriott’s EMEA consumer operations teams to ensure seamless service delivery to Franchise hotels in EMEA. Create a Franchise Mindset Work with discipline team members to ensure the hotels are supported through all the International Marketing Fund channels that the hotels allocate funds towards. Ongoing commercial support : Immersion Programmes, RAMP up programme, Webinars. EOM Activation of Hotel Commercial Support During opening ramp up and as appropriate, coordinate property visits and perform property reviews to identify opportunities for participation in sales, distribution, and marketing programs/efforts (e.g., above-property sales, electronic channels) and for enhanced mix and price positioning. Offer tailored recommendations to create demand and drive fees. Keep SAP’s updated along with all CRM systems available Work closely with the consumer operations disciplines to implement continent strategy to drive fees for the franchise portfolio Have a good understanding of and be able to recommend the Franchise Revenue Services Team Consistent reviews of his / her portfolio with the Senior Manager - Franchise Commercial EMEA with recommendations on areas of growth and improvement Personal / portfolio goals are met and exceeded Form deep partnerships and strong relationships with franchise portfolio Act as brand / company advocate to franchisees Liaison with key stakeholders and franchise operators Develop a solid understanding of Franchise relationships and align with how the overall Franchise team develop networks, relationships and provide guidance and support to the property teams, Franchise partners and internal stakeholders Attend Franchisee meetings as appropriate Other Responsibilities Holds himself/herself, and the entire team, accountable to a high level of business ethics. Performs other related tasks as assigned by management. Complies with Marriott International policies and procedures. Complete all trainings as required Specific areas of focus are not limited to those listed and will change as Continent and divisional priorities change. Performs other duties as assigned to meet business needs. CANDIDATE PROFILE - KEY TALENTS AND EXPERIENCE DESIRED Successful candidates should possess knowledge and experience as follows: REQUIRED Three years in a commercial position Previous hotel industry preferred with exposure to multiple revenue streams and portfolio offerings Proven effectiveness in working with third parties, including but not limited to franchisees, owner groups and international development resources Strong stakeholder management skills Strong financial acumen Strong relationships building skills Experience evaluating business trends and successfully implementing new business programs and strategies that enhance multi-unit business performance. Experience in Europe required Solid computer software skills (i.e. PowerPoint, Excel, Tableau, Word etc.) SKILLS AND KNOWLEDGE Is passionate about the hospitality industry Is flexible and a self-starter Exhibit a high level of energy and enthusiasm Exhibit a high level of personal integrity Solid time management skills Proactive management style Ability to work in a deadline-driven, entrepreneurial highly matrix, relationship-based environment Experience in a consultative role using skills of influence to manage multiple stakeholders and priorities Possesses ability to build and maintain strong relationships with key stakeholders. Has excellent knowledge of marketing concepts, tactics and processes Has solid analytical skills and the ability to make recommendations based on that analysis Possesses strong deductive reasoning Possesses attention to details and follows through to conclusion. Has strong communication skills, both verbal and written Demonstrate short and long-term planning skills; including strategic planning Is comfortable in speaking and presenting in front of others Possesses strong organisational skills in tasks management Is able and comfortable working independently in a multi-task environment Is customer focused and enjoys problem solving Is able to make sound decisions with minimal day-to-day supervision Demonstrates ability to influence change and decisions EDUCATION: Bachelor’s degree; advanced degree in Business or related area preferred Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.