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Senior Director, Competitive Strategy & Analysis

الولايات المتحدة , • تاريخ النشر: 2022-07-06 • 23 مشاهدة

تفاصيل ومتطلبات الوظيفة

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast. Job Summary The Strategy & Performance Analytics group provides business critical insights, ensures cross-functional alignment of goals and execution, and helps drive the performance of the commercial, marketing, and sales organization. The group focuses on aligning the highest-level company priorities with a strong pulse on day-to-day trends and operations. The Senior Director, Competitive Strategy & Analysis role reports to the ED, Competitive Strategy & Analysis and offers a unique opportunity to have a significant impact on the business working closely with a variety of cross-functional teams and Sr. Leadership, including Acquisition and Retention Marketing, Product, Pricing and Promotions, and Division Leads. As the Senior Director of Competitive Strategy & Analysis, you will be a key member of the leadership team and responsible for using strong analytical / strategic thinking to identify areas of opportunity to grow the business based on the competitive environment of our industry, while utilizing your strong communication and interpersonal skills to influence strategy at the highest levels. This position will not only support the creation of the marketing strategy, but also lead the integration of competitive insights into daily business performance and real time marketing and sales intelligence. This includes partnering with various Headquarters, Divisional, and Regional teams to identify competitive insights and drive strategy enablement through a hands-on approach. Job Description Core Responsibilities Lead our competitive intelligence function to provide insight on all lines of business to senior leaders, Division teams, investor relations, finance, and the product business units Understand and communicate the competitive landscape, consumer needs and perceptions and macro trends to inform the development of strategic marketing programs to acquire and retain customers Drive growth and reduce churn by examining the influencers that impact the consumer journey and identifying key marketing opportunities to unlock incremental improvements Survey, assess, and compile data derived from both internal and external sources to deliver innovative insights that advance our understanding of competitive performance Forecast and size short- and long-term headwinds based on competitor offers and promotions and create actionable recommendations based on magnitude of risks and opportunities Align competitive insights from multiple sources (e.g. internal customer data, competitive partners, 3rd party data, industry competitive offers, etc.) to tell a story at executive level Develop competitive forecasts and analyses to support the strategic planning process that ensure budget targets are met Partner with and influence senior executives leading Acquisition, Base Management, Pricing/Promotions in identifying key opportunities to grow customer relationships through gaining market share, anticipating competitive threats and proactively respond, and suggesting messages that resonate based on these insights Build organizational buy-in all the way from strategic planning to building operational momentum at the division / region level Partner with HQ and Division leads to translate national plans into local relevant execution Coordinate all aspects of Comcast’s relationships with key competitive intelligence data providers to prioritize deliverables and maximize throughput Present to senior executives on a regular basis Lead a team of marketing professionals and work with cross-functional teams in a matrixed organizational structure to achieve strong performance. Consistent exercise of independent judgment and discretion in matters of significance. Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary. Other duties and responsibilities as assigned. Qualifications: 10+ years related experience Bachelor's degree or equivalent, MBA preferred Leadership in developing high performance teams. In-depth knowledge of quantitative analysis and ability to provide intuitive plain language understanding to C level executives. Demonstrated experience dealing with very senior executives with an ability to synthesize multiple analytical insights into a compelling strategic / actionable plan. Strong presentations skills and ability to craft a strategic narrative. Strong interpersonal skills with a focus on collaboration. Ability to influence non-direct reports. Demonstrated success in identifying key business trends and issues with an operational application of analytical insights. Strong quantitative skills developed and demonstrated through past project experience. Demonstrated ability to be involved in day-to-day activities and provide hands-on analytical support as needed. Employees at all levels are expected to: Understand our Operating Principles; make them the guidelines for how you do your job. Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services. Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences. Win as a team - make big things happen by working together and being open to new ideas. Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers. Drive results and growth. Respect and promote inclusion & diversity. Do what's right for each other, our customers, investors and our communities. Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications. Comcast is an EOE/Veterans/Disabled/LGBT employer. Education Bachelor's Degree While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience. Relevant Work Experience 10 Years + Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
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ملخص الوظيفة

المجال / التصنيف إدارة و سكرتارية
الدولة الولايات المتحدة
المدينة
نوع الدوام دوام كامل
إعلان وظيفة موثوق ومعتمد تم التحقق من بيانات الإعلان لضمان تجربة تقديم آمنة ومباشرة للباحثين عن عمل.